BA (Hons) Fashion Design with Promotion

7 to 7

My Collection ‘7 to 7 ‘aims to achieve an inspiring eccentric take on the modern day ‘office work’ aesthetic. This collection is designed for creative women wanting to express themselves while engaging in a modern-day contemporary workspace. The inspiration for ’7 to 7’ came from my research on modernism and traditionalism throughout history in Ireland and the minimalist and maximalist ideologies that followed. The classiness of traditional lifestyle and the exciting newness of modernism intrigued me and inspired a collection that conveys my love for modern shapes and the maximalism of traditional style. ‘7 to 7’ is aimed at woman in their mid 20’s to early 30’s who have finished their studies and are finally enjoying the advantages of a good income while living it up in the city. My collection allows women to look good and feel good while they go for a coffee on their break or for a drink or two after a long day’s work. ‘7 to 7’ is a sustainable collection made from recycled fabrics taken from men’s suits, a lace tablecloth and leather off-cuts from Orla Vera. This collection takes unwanted mundane workwear and deconstructs it to create something completely relevant and fresh for a contemporary version of workwear.