BA (Hons) Fashion Design with Promotion

Marguerita MacHugh

Marguerita MacHugh

m.machugh123@gmail.com

Double Exposure

This collection is inspired by the idea of nostalgia, making memories and how our recollection of the past affects who we are. Taking photos to capture memories, looking back on old photos, perhaps reminiscing on those that are no longer with us, transports us to a time and an emotion, which I wanted to capture within the collection. Photographs are a beautiful window into the past, however our memories of an event tend to overlap in a similar way to how frames from a moving image can overlap and present a double exposed image, the exact recollection of an event becomes unclear. ‘Double Exposure’, the collection is a reference to those unclear recollected memories where the narrative we choose to remember is malleable and specific to the person. On occasions, where memories are difficult to deal with, we choose a softer narrative to aid our mental recovery. We often consider elastic as being a material that allows for stretch, but elastic by its very nature allows for change and then it can resume its recovery to the normal shape. My collection works with elastic to move and flex with our body shape and movement, a metaphor for our memories, whilst allowing the garments to resume to its original shape. Memories are represented within the collection with print and laser etchings taken from photographs of family and friends. Nostalgia and sustainability have been considered in my fabric choice. Hanna Hats established in 1924 in my locality, donated fabrics they have acquired many years previous. The use of the linen/silk represents nostalgia and heritage within my collection. Hanna Hats is regarded as a sustainable company who “only use authentic, locally sourced materials”

This collection is sustainably made using off cuts anddeadstock fabrics from the local business Hanna Hats, based in Donegal Town. Itis called ‘Double Exposure’ and is inspired by film photography and the beautyof capturing memories.
This look consists of the ‘Memory Jacket’ which is made from deadstock linen and off-cut tweed. It features an etched image,done with a laser cutter and also an etched piece of acrylic that is based off a film strip. All photos featured are pictures I took of friends and family on my own film camera.
This look is made from deadstock linen and tweed making it fully sustainable. It features an acrylic etched piece that is based off a filmstrip.
This look features the same deadstock linens and is paired with a bag as photographed below. This features my logo ‘Like The’ which is a foil transfer.  
The final look is a dress with a ruched sleeve made from a sustainable deadstock linen.