Everyone knows about the mainstream treatments for their mental health; however they don’t always work for everyone. So, I wanted to highlight alternative treatments used for different mental health illnesses and when doing my research I realised a few of these overlapped with spiritual and physical health as well. Having had problems with my own mental health in recent times I really wanted to focus down on this, and I hoped the project would be beneficial to me as well. I wanted to create a platform where people could have access to all this information, so I designed website to house the information. I didn’t want to come across as very clinical, I was hoping to make the identity more friendly welcoming and honest. As my main target audience was between the ages of 18 to 45 I wanted to create engaging social media posts that would help the target audience and also get them to share and interact with the brand.
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Leva advertisement
I chose to do my project on Lighthouses as it was something close to home as My grandad and my father had both worked on the lighthouses in my area. From my research on Lighthouses I found Flannan Isle Lighthouse, which had an interesting story about the disappearance of the Lighthouse keepers. For this project I wanted to commemorate the story of the custodian of the Flannan Isle lighthouse. I created a book which told the stories of Flannan Isle and the speculation of their disappearance. I tried to grab the attention of the reader and use engaging bite size pieces of text as not to overload the reader with information. I created my book in a specific size to reflect the Logs that would have been kept in the Lighthouse at this era which is referred to in the text. My target audience was for those with a keen interest in conspiracy theories, but it was also directed at those from the surrounding are of Flannan Isle and related to the lighthouse keepers that disappeared.
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